![]() ![]() ![]() At the A/V Interchange panel discussion at last year’s Loop event, we asked three artists working in visuals for music about some of their artistic goals going into such collaborations.Īs Frank Bretschneider tells me via email, “I don't have a concept, but I avoid illustration, I don't want to tell a story. Though working with an artist from another discipline can be challenging, it has the potential to augment and even transform a performance in many ways. While a few musicians are also visual artists and create their own visual element, the vast majority of A/V performances are collaborations. ![]() Any musician that reaches audiences of a certain size will eventually face the question of A/V accompaniment, regardless of whether visual presentation has been central to their work or not. Just look at clips from stadium shows from Kanye West, Taylor Swift, Katy Perry, etc. We’re now in an era where you can easily find an underground festival devoted solely to audiovisual, or A/V, performances – such as LEV Festival in Spain – and the cross-platform pair-up has long been standard practice for large-scale music events. As the digital world allows creative practices to merge more seamlessly, an important strand of music, especially in its live presentation, is visuals. ![]()
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